{"id":3525,"date":"2023-04-07T13:55:27","date_gmt":"2023-04-07T11:55:27","guid":{"rendered":"https:\/\/brest-ecologie.bzh\/?p=3525"},"modified":"2023-04-07T13:55:28","modified_gmt":"2023-04-07T11:55:28","slug":"il-faut-en-finir-avec-les-panneaux-publicitaires-numeriques-et-lumineux","status":"publish","type":"post","link":"https:\/\/brest-ecologie.bzh\/?p=3525","title":{"rendered":"Il faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Le groupe \u00e9cologiste de l\u2019Assembl\u00e9e nationale va utiliser une partie de sa niche parlementaire <\/em>pour proposer d’interdire toute publicit\u00e9 num\u00e9rique, \u00e9clair\u00e9e ou lumineuse sur les voies de circulation publique, dans les a\u00e9roports, gares, stations et arr\u00eats de transports en commun. Cette interdiction s\u2019appliquerait \u00e9galement aux publicit\u00e9s situ\u00e9es \u00e0 l\u2019int\u00e9rieur d\u2019un local lorsqu\u2019elles sont visibles depuis la voie publique.<\/p>\n\n\n\n

Les panneaux publicitaires g\u00e9n\u00e8rent de multiples pollutions : extraction de mati\u00e8res premi\u00e8res, consommation d\u2019\u00e9nergie (un panneau num\u00e9rique de 2m\u00b2 consomme en moyenne 7 000 kWh\/an), pollution lumineuse n\u00e9faste pour la biodiversit\u00e9, pollution visuelle. La publicit\u00e9 et les \u00e9crans sont omnipr\u00e9sents, or la d\u00e9pendance aux \u00e9crans chez les enfants est devenue une probl\u00e9matique de sant\u00e9 publique. A proximit\u00e9 des \u00e9coles, il faut des p\u00e9rim\u00e8tres pr\u00e9serv\u00e9s. Nous devons prot\u00e9ger nos enfants des m\u00e9faits des \u00e9crans et parfois du contenu du matraquage publicitaire.<\/p>\n\n\n\n

Brest m\u00e9tropole agit pour r\u00e9duire les d\u00e9penses \u00e9nerg\u00e9tiques et la pollution lumineuse de l’\u00e9clairage public et incite \u00e0 des changements de pratiques en rappelant le cadre l\u00e9gislatif aux commer\u00e7ant.e.s.<\/p>\n\n\n\n

Le Sch\u00e9ma de Coh\u00e9rence des Ambiances Nocturnes de la collectivit\u00e9 permet de rassembler des acteurs divers (universitaires, entreprises, services…) afin d’adapter l’\u00e9clairage de la ville \u00e0 l\u2019usage et \u00e0 la fr\u00e9quentation de l\u2019espace public et ainsi \u00e9teindre ou graduer les lampadaires lorsque c\u2019est pertinent et possible. La d\u00e9marche porte ses fruits et m\u00eame s\u2019il y a encore beaucoup \u00e0 faire, les progr\u00e8s en quelques mois sont tr\u00e8s positifs.<\/p>\n\n\n\n

Maintenant il nous faut nous attaquer \u00e0 la r\u00e9duction des panneaux publicitaires num\u00e9riques sur l\u2019espace public et au respect de l\u2019extinction l\u00e9gale des enseignes et vitrines. Quand viendra le temps, la refonte du r\u00e8glement local de publicit\u00e9 intercommunal, pour interdire les panneaux num\u00e9riques et lumineux et encadrer l\u2019implantation de dispositifs publicitaires \u00e0 proximit\u00e9 des \u00e9coles sera n\u00e9cessaire. Ces mesures sont attendues par la majorit\u00e9 des citoyen.ne.s.<\/p>\n\n\n\n

Les \u00e9lu.e.s \u00e9cologistes de Brest<\/strong>
Glen Dissaux, Marion Maury, Ronan Pichon, Nathalie Chaline, Gwendal Quiguer, Ga\u00eblle Morvan<\/p>\n\n\n\n

Retrouvez ici le magazine Sillage dans son int\u00e9gralit\u00e9.<\/a><\/p>\n\n\n\n

Et ici, les autres tribunes du groupe.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe \u00e9cologiste de l\u2019Assembl\u00e9e nationale va utiliser une partie de sa niche parlementaire pour proposer d’interdire toute publicit\u00e9 num\u00e9rique, \u00e9clair\u00e9e ou lumineuse sur les voies de circulation publique, dans les a\u00e9roports, gares, stations et arr\u00eats de transports en commun. Cette interdiction s\u2019appliquerait \u00e9galement aux publicit\u00e9s situ\u00e9es \u00e0 l\u2019int\u00e9rieur d\u2019un local lorsqu\u2019elles sont visibles depuis…Lire la suite<\/span>Il faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,33],"tags":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-presse","category-transitions-ecologiques"],"yoast_head":"\nIl faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux - Elu\u00b7es \u00e9cologistes Brest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brest-ecologie.bzh\/?p=3525\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux - Elu\u00b7es \u00e9cologistes Brest\" \/>\n<meta property=\"og:description\" content=\"Le groupe \u00e9cologiste de l\u2019Assembl\u00e9e nationale va utiliser une partie de sa niche parlementaire pour proposer d’interdire toute publicit\u00e9 num\u00e9rique, \u00e9clair\u00e9e ou lumineuse sur les voies de circulation publique, dans les a\u00e9roports, gares, stations et arr\u00eats de transports en commun. Cette interdiction s\u2019appliquerait \u00e9galement aux publicit\u00e9s situ\u00e9es \u00e0 l\u2019int\u00e9rieur d\u2019un local lorsqu\u2019elles sont visibles depuis…Lire la suiteIl faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brest-ecologie.bzh\/?p=3525\" \/>\n<meta property=\"og:site_name\" content=\"Elu\u00b7es \u00e9cologistes Brest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Elu.e.sEcoloBrest\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-07T11:55:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-07T11:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brest-ecologie.bzh\/wp-content\/uploads\/2023\/04\/couverture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"608\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Jabbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrestEcologie\" \/>\n<meta name=\"twitter:site\" content=\"@BrestEcologie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Jabbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brest-ecologie.bzh\/?p=3525#article\",\"isPartOf\":{\"@id\":\"https:\/\/brest-ecologie.bzh\/?p=3525\"},\"author\":{\"name\":\"Marie Jabbar\",\"@id\":\"https:\/\/brest-ecologie.bzh\/#\/schema\/person\/70b96da820e85c4efc3348c4c49651f7\"},\"headline\":\"Il faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux\",\"datePublished\":\"2023-04-07T11:55:27+00:00\",\"dateModified\":\"2023-04-07T11:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brest-ecologie.bzh\/?p=3525\"},\"wordCount\":402,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/brest-ecologie.bzh\/#organization\"},\"image\":{\"@id\":\"https:\/\/brest-ecologie.bzh\/?p=3525#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brest-ecologie.bzh\/wp-content\/uploads\/2023\/04\/couverture.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Presse\",\"Transitions \u00e9cologiques\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/brest-ecologie.bzh\/?p=3525#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brest-ecologie.bzh\/?p=3525\",\"url\":\"https:\/\/brest-ecologie.bzh\/?p=3525\",\"name\":\"Il faut en finir avec les panneaux publicitaires num\u00e9riques et lumineux - 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