{"id":4955,"date":"2025-10-23T15:09:20","date_gmt":"2025-10-23T13:09:20","guid":{"rendered":"https:\/\/brest-ecologie.bzh\/?p=4955"},"modified":"2025-10-23T15:09:22","modified_gmt":"2025-10-23T13:09:22","slug":"le-generateur-brest","status":"publish","type":"post","link":"https:\/\/brest-ecologie.bzh\/?p=4955","title":{"rendered":"Coup de projecteur sur \u00ab\u00a0Le G\u00e9n\u00e9rateur\u00a0\u00bb"},"content":{"rendered":"\n

Depuis 2018, Brest m\u00e9tropole met en \u0153uvre \u00ab Le G\u00e9n\u00e9rateur<\/strong> \u00bb, un dispositif de revitalisation \u00e9conomique des quartiers<\/strong> \u00e0 fort taux de vacance commerciale. Cet \u00e9t\u00e9, Ga\u00eblle Morvan, maire adjointe au quartier de Saint-Marc <\/strong>et Michel Gourtay, Vice-Pr\u00e9sident de la m\u00e9tropole au d\u00e9veloppement \u00e9conomique saluaient l\u2019arriv\u00e9e d\u2019un nouveau b\u00e9n\u00e9ficiaire dans le quartier du Haut de Jaur\u00e8s.<\/strong><\/p>\n\n\n

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Photo de l\u2019article Ouest France du 17\/07\/25\u00a0: Ga\u00eblle Morvan, Alexandre et Val\u00e9rie Meudec, g\u00e9rants de Biorek, Michel Gourtay devant le restaurant Biorek ouvert en d\u00e9cembre 2024 gr\u00e2ce au dispositif \u00ab\u00a0Le G\u00e9n\u00e9rateur\u00a0\u00bb.<\/figcaption><\/figure><\/div>\n\n\n

Le G\u00e9n\u00e9rateur, qu\u2019est-ce que c\u2019est\u00a0?<\/strong><\/h3>\n\n\n\n

Le G\u00e9n\u00e9rateur est un dispositif cr\u00e9\u00e9 par Brest M\u00e9tropole en 2018 en partenariat avec la R\u00e9gion, la Chambre de commerce et d\u2019industrie du Finist\u00e8re et la Chambre de m\u00e9tiers et de l\u2019artisanat de Bretagne.<\/p>\n\n\n\n

C\u2019est un outil qui vise \u00e0 favoriser l\u2019installation d\u2019activit\u00e9s \u00e9conomiques dans des quartiers o\u00f9 le nombre de pas-de-porte vacants d\u00e9passe 15%. <\/strong>Le G\u00e9n\u00e9rateur permet ainsi \u00e0 la fois de soutenir la cr\u00e9ation d\u2019activit\u00e9s \u00e9conomiques sur ces secteurs et de renforcer leur attractivit\u00e9.<\/p>\n\n\n\n

L\u2019id\u00e9e est de redynamiser ces quartiers<\/strong> pour leur redonner vie. Ga\u00eblle Morvan, maire adjointe au quartier de Saint-Marc soulignait l\u2019importance de \u00ab\u00a0retrouver les vitrines commer\u00e7antes\u00a0\u00bb <\/strong>dans les pages de Ouest France<\/a>. Et cela gr\u00e2ce \u00e0 l\u2019aide d\u2019\u00ab\u00a0un outil formidable\u00a0\u00bb <\/strong>qu\u2019est le G\u00e9n\u00e9rateur.<\/p>\n\n\n\n

Un c\u0153ur de m\u00e9tropole vivant, dynamique, contribue pleinement \u00e0 la qualit\u00e9 de vie et \u00e0 l\u2019ambition poursuivie par la m\u00e9tropole d\u2019un renouvellement urbain r\u00e9ussi.<\/p>\n\n\n\n

Une aide financi\u00e8re en trois volets<\/strong><\/h3>\n\n\n\n

Par ce dispositif, la m\u00e9tropole propose un soutien financier en trois volets.<\/strong> Une aide destin\u00e9e au propri\u00e9taire du local tout d\u2019abord, pour la r\u00e9alisation de travaux de r\u00e9novation du local jusqu\u2019\u00e0 5 000\u20ac. Ensuite, \u00e0 destination du commerce ou de l\u2019association le dispositif propose une subvention de maximum 5\u00a0000\u20ac et une aide au loyer pouvant aller jusqu\u2019\u00e0 10\u00a0000\u20ac par an sur trois ans maximum.<\/p>\n\n\n\n

\u00ab\u00a0Un soutien remarquable\u00a0\u00bb<\/strong>\u00a0; \u00ab\u00a0Un sacr\u00e9 coup de pouce\u00a0\u00bb<\/strong>, d’apr\u00e8s les g\u00e9rants du restaurant Biorek, Val\u00e9rie Meudec et Alexandre Meudec. Situ\u00e9 au 135 rue Jean Jaur\u00e8s, ce commerce ouvert en d\u00e9cembre 2024 a b\u00e9n\u00e9fici\u00e9 de l\u2019aide du dispositif \u00ab\u00a0Le G\u00e9n\u00e9rateur\u00a0\u00bb. <\/p>\n\n\n\n

Des activit\u00e9s et des secteurs cibl\u00e9s<\/strong><\/h3>\n\n\n\n

Toute entreprise ind\u00e9pendante <\/strong>qu\u2019elle soit commerciale ou artisanale ou toute association<\/strong> peut y pr\u00e9tendre. Le choix des commerces pouvant b\u00e9n\u00e9ficier de l\u2019aide se fait apr\u00e8s examen du dossier par les diff\u00e9rents partenaires du G\u00e9n\u00e9rateur.<\/p>\n\n\n\n

Initialement d\u00e9ploy\u00e9 sur le secteur du Haut de la rue Jean Jaur\u00e8s, <\/strong>le dispositif a \u00e9t\u00e9 \u00e9tendu en 2022 aux quartiers de Recouvrance et K\u00e9rinou. <\/strong>En effet, le bilan du g\u00e9n\u00e9rateur s\u2019av\u00e8re tr\u00e8s positif. Depuis sa cr\u00e9ation en 2018, 42 structures ont b\u00e9n\u00e9fici\u00e9 de l\u2019aide. Le taux de vacance commerciale a diminu\u00e9 en passant de 40\u00a0% \u00e0 17\u00a0%, entre 2018 et 2025 sur ces secteurs.<\/p>\n\n\n\n

En juin 2024, le conseil de m\u00e9tropole a d\u00e9lib\u00e9r\u00e9 pour assouplir les crit\u00e8res d’\u00e9ligibilit\u00e9 en vue de favoriser son d\u00e9ploiement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 2018, Brest m\u00e9tropole met en \u0153uvre \u00ab Le G\u00e9n\u00e9rateur \u00bb, un dispositif de revitalisation \u00e9conomique des quartiers \u00e0 fort taux de vacance commerciale. Cet \u00e9t\u00e9, Ga\u00eblle Morvan, maire adjointe au quartier de Saint-Marc et Michel Gourtay, Vice-Pr\u00e9sident de la m\u00e9tropole au d\u00e9veloppement \u00e9conomique saluaient l\u2019arriv\u00e9e d\u2019un nouveau b\u00e9n\u00e9ficiaire dans le quartier du Haut de…Lire la suite<\/span>Coup de projecteur sur \u00ab\u00a0Le G\u00e9n\u00e9rateur\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":4956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,56],"tags":[],"class_list":["post-4955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-quartier-saint-marc-brest"],"yoast_head":"\nCoup de projecteur sur \u00ab\u00a0Le G\u00e9n\u00e9rateur\u00a0\u00bb - Elu\u00b7es \u00e9cologistes Brest<\/title>\n<meta name=\"description\" content=\"Le G\u00e9n\u00e9rateur \u00e0 Brest est un dispositif de revitalisation de secteurs qui connaissent un fort taux de vacance commerciale. 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